Monday, October 25, 2010

Fair Marketing Value

Today, we bid adieu to that annual marketing monster event, the North Carolina State Fair. Those of you who do not live in Raleigh, NC or the surrounding area may not be able to grasp the magnitude of this event. More than 1 million people attended the Fair during it's 10-day span.

Um...that's a LOT of people.

Why do I care about the State Fair? Because I do promotion and marketing for WRAL-TV. So much of our success is measured by how many people like us. It's quite subjective. One of the ways we can foster warm, fuzzy feelings is personal interaction with viewers. The more we can personally interact with people, the more likely they are to like us. That is, if our interaction is a positive experience. The State Fair is a big deal because we have the opportunity to have a positive, personal interaction with hundreds of thousands of people...and THAT can make a difference in our ratings....worth the price of admission.

So, this means that the Fair ranks as our TOP promotional event of the year. We have a huge tent full of giveaways, meet & greets with our on-air personalities, contests, live broadcasts every day from the fairgrounds...it's a huge undertaking. And is hugely stressful for those of us in charge of making sure we look good out there and make the most of the investment.

Given all of this, I breathe a sigh of relief to see the Fair come to an end, pleased that we pulled it off once more, pleased that we made the most of it, pleased that I don't have to think about it again for about 6 months.

Now, on to the next thing...November Sweeps begins in 2 days. Bring it on!

1 comment:

  1. Well, now I'm sorry I missed you guys at the Fair. :P I was so focused on finding all the fried foods not only did I miss WRAL, but the Barrel Monsters, too. Next year ...

    ReplyDelete